Husband-and-wife duo Julia and Josh Mihan first embarked on their fragrance journey while living overseas in London. They were homesick for Melbourne and, with the assistance of a local perfumer, began to explore how scent could instantly transport them to another place. The beginnings of the Mihan Aromatics brand were born. “The three of us used to spend countless nights noting and translating what random objects and places smelt like and chatting about the emotions they evoked. We used this to inspire the storyboard and scent profiles of series one,” Julia tells Really Well.
After four years of development and research, Mihan Aromatics launched in 2018 with three foundation scents. The warm and woody Mikado Bark was inspired by the couple’s love of Melbourne’s parks (they even got married in Fitzroy Gardens); Sienna Brume, with energising cucumber, coconut and juniper berry, encapsulates summers spent on the cement at the Fitzroy Pool and day trips down the Great Ocean Road; while Guilty Story, with heady notes of saffron spice and black peppercorn, is darker and more deviant, representing the couple’s “extravagant side of going to late-night parties and opulent dinners with every intent to have as much fun as we can.”
Last year they added the romantic and nostalgic Petrichor Plains to the portfolio. With complex earthy tones topped with floral notes, it embodies—as the name suggests—the smell of the land coming to life after rainfall. In mid-May this year they will launch a new fragrance, Munlark Ash, reminiscent of Australia’s bushland and outback.
Aside from being directly inspired by Australian surrounds, Mihan Aromatics are also produced locally. The parfums and parfum oils are designed and made in Melbourne, something the couple are very proud of. Ingredients are sourced predominantly from Australia. Julia and Josh respectfully work with The Bardi People of Northern Territory to source their Kakadu Plum seed oil, and with Queensland farmers for their organic sugar cane, which is used as a base for all fragrances and gentle on both skin and environment. At a 25% concentrate (compared to the typical 8-13%) the sillage of the parfums are very long-lasting.
With such a focus on quality, you might expect Josh and Julia to have backgrounds in beauty. In fact, Julia is a neuro physiotherapist by trade and Josh a barber. “Passion, determination and a vision to indulge and flirt with people’s senses,” is what inspired them to make a foray into fragrance. They have always admired perfume’s ability to capture a sense of energy and emotion—and with each Mihan Aromatics blend they have bottled just that.